Your marketing dollars are precious. That might sound overly dramatic, but it’s true. You only have finite resources to put into branding, marketing, and advertising – so it’s beyond important that you put your money into the right places. But how can you determine what those “right places” are?

The digital marketing umbrella is a massive one. It includes things like:

 – Branding and design
 – Web development
 – Content marketing
 – Video marketing
 – Email marketing
 – Search engine optimization (SEO)
 – Search engine marketing (SEM) or PPC
 – Mobile advertising
 – Social media marketing (SMM)
 – Affiliate marketing
 – Influencer marketing
 – Public relations (PR) and communications

We’ll stop there, as we’re sure you get the point by now. Your options are endless, and some of the items on that list seem intangible, but we are here to tell you that they’re not.

Numbers don’t lie, and we want to share some current marketing, branding, and web development stats with you that will demonstrate the absolute power you hold when you approach your marketing strategically.

By 2021, mobile e-commerce will account for 54% of all online sales

Do you have an attractive, responsive website that will be able to deliver the experience these consumers expect? If not, you will be losing business to competitors that do.

38% of users will stop using a website if the layout is unattractive

This one is HUGE. Your website can’t be all about function. While speed and ease of use are absolutely essential, don’t forget that it needs to be aesthetically pleasing to the eye. That goes for your mobile version, too.

Color improves brand recognition by up to 80%

If you want to get noticed through the noise, one of the easiest ways to do it is with a signature brand color. Slapping something together isn’t going to give you the impact you’re looking for – designers conduct a ton of research when putting together branding packages because they get how important things like color really are to consumers.

Consistent brand presentation across all platforms increases revenue by up to 23%

What would it mean to your business if a simple strategy in the way you present your brand could increase your revenues by nearly a quarter? The power of branding and consistency is huge and very tangible.

64% of consumers say that shared values help them create a trusted relationship with a brand

A major component of your content marketing strategy should be about building trust, and an easy way to do this is to simply let people in. Tear down those walls and tell people your story. Show them your why and make it clear what your business stands for. People demand authenticity and they need to know they share the same values as the companies they do business with.

Content marketing receives 3x the leads per dollar invested than paid search

This is a neat one because things like content marketing, whether we’re talking about a blog or video, can be very difficult to measure. You can see that you’ve had 3,000 people to your blog this month – but so what? What ROI does that actually translate into? Turns out, that content is exactly what consumers need to build trust and eventually make that purchase.

64% of consumers make a purchase after seeing a branded social video

This one is huge. Is branded video part of your marketing repertoire yet? It’s one of the easiest ways to build trust, show people what you stand for, and make an emotional connection. A huge asset of custom video is the way it can be stretched, reused, and recycled to take full advantage of that investment.  

Email marketing has an average ROI of 122%

What other types of marketing can deliver that type of return? Some people continue to question whether or not email marketing is dead, but these numbers scream otherwise. The important thing to understand here is that there are wrong ways and right ways to approach email marketing. Doing it the wrong way won’t yield any results, but with the right strategy in place, any business can use email marketing to significantly impact their bottom line.

So we just shared 8 huge 2018 marketing stats with you – and when you compile all of this data together, what’s it saying to you? We’ll tell you what it’s saying to us.

These numbers are simply confirmation of everything we already knew. Seemingly intangible things like branding, consistency, and making an emotional connection with your audience are in fact the most powerful elements of marketing you can invest in.