When it comes to increasing your sales and driving that conversion rate in the right direction, we often look to the wrong places for solutions. We think about trying different marketing tactics or even dropping our prices, yet again. But what if I told you the best place to look...
If you pay attention to what other businesses are doing for their marketing, particularly large businesses, you’ve already noticed that some consumer-driven companies are absolutely killing it on Pinterest. When it comes to the wedding, fashion, design, and food industries, in ...
When creating content for your audience, one of the core differences you’ll need to consider is whether you’re writing for a business audience or a consumer one. B2B B2B, or business-to-business, refers to businesses that sell their products and services to other busin...
Content marketing is now a key component of any digital marketing strategy, but it’s also one of the top ways companies are building out their brands. We all know by now that the whole point of content marketing is to provide value. It’s about taking a customer-...
Here at Scotch & Ramen Media, Inc., video is a HUGE part of what we do. While it’s something we love doing and also something we’re super passionate about, that’s not the only reason we’re doing this. The real reason we produce videos is because we know that today’s...
As we move through the paces of 2019, one thing is clear — video marketing is here to stay. Now at the center of many content marketing strategies, video has quickly become one of the most engaging and impactful ways to connect with your online audience. Here are the top FI...
This is the age-old question: how many words are optimal? I wish I could give you a concrete answer, but I’d have to lie. Let’s look at some of the variables and research to see what we can come up with. First, let’s consider the human factor here. We are a fast-pace...
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