As we move through the paces of 2019, one thing is clear — video marketing is here to stay. Now at the center of many content marketing strategies, video has quickly become one of the most engaging and impactful ways to connect with your online audience.
Here are the top FIVE video marketing trends of 2019 and some creative ways businesses can easily incorporate these video strategies into their own marketing.
Live video and streaming really took off last year, and it’s going to become even more prevalent through 2019. Live video is not only free, but both your audience and the algorithms will reward you for it. Live video is more engaging and more authentic than traditional video, which is probably why consumers love it so much. Plus, people are more likely to engage and ask questions in real-time.
Whether you stream live on Instagram or Facebook or use something like Twitch, it’s never been easier to live stream to your audience.
Some great uses of live video are:
- Documenting events or your day
- Q&A sessions
Just like blogging, vlogging has become a powerful way to interact with your online community. Rather than trying to come up with 500 words or struggling to form sentences that make sense, many entrepreneurs and business owners have turned to vlogging. Typically, vlogging is used as a form of documenting your day (or an event) and is used to show people a “behind the scenes” view of your life and business. This is a fantastic way to grow the know, like, and trust factor, and show people what you’re all about.
And, if you want to get more algorithmic bang for your buck, there are plenty of inexpensive websites out there that will transcribe your videos and provide you with written content that matches your vlog. They’ll send you the text and you can simply copy and paste it below your video. Voila!
If you’re willing to invest in a decent camera and learn something new, you can easily take advantage of this growing, immersive video experience. It’s not ideal for every business, but if you’ve got something visual to show it’s becoming one of the hottest ways to engage with your audience in 2019.
Some ideal businesses for 360-degree video marketing are:
- Any type of retail store
- Real estate
- Art galleries
- Yoga studios
- Car dealerships
- Any in-person event or promotion
- Anything animal, nature, or outdoor adventure related
VIRTUAL REALITY (VR)
Again, a trend that won’t suit every business but one that can be extremely powerful when used creatively. While VR still seems a little “out there” for many of us, it’s something that will become significantly more mainstream throughout 2019.
Large companies like Lowe’s and Adidas have already gotten on board and found unique ways to create the most immersive and engaging user experiences using VR, and it’s expected that this technology will become even more accessible for smaller businesses this year.
If you want to reach as many viewers as possible, it’s time to forget about traditional commercials and focus on creating ads that are designed specifically for YouTube.
To younger generations, the platform is synonymous with TV and its reach will just continue to grow. And, YouTube advertising allows you to target your ideal audience, so you don’t have to mass market or pay for views you’re not getting.
But the real kicker? YouTube reaches more Americans aged 18 to 34 than any TV network. I think you get my point.
Finding a way to incorporate video in your marketing may have once seemed like a major hurdle, but with today’s technology and ease of access, any business who wants to get creative can find a way to leverage this impactful type of marketing. It’s only going to grow in popularity, so now is the time to get on board with branded video marketing for your business.
Need help creating your own branded video? We’re just a click away.